Sincerely, Steadily, Each and Every Step.
Unlimited "Magnificence" We Want to Share.

Since 1978, Roots Trading has strived to introduce high-quality products and technology from Europe to Japanese market. Throughout the history, our persistence to "basic machines" and "basic ingredients" has become literary our "roots", unchangeable foundation. We have always been looking for something new, something better to seek higher quality, and have exclusive contract with the most-esteemed companies nurtured by varieties of food information, history, and tradition in Europe.
With passion, we continue to seek every way to provide better products and service.

Yoshiharu Shirane
President

PHILOSOPHY

Our 4 Rs

Relationship

Heart-to-heart relationship


Referral

Expansion of market supported by customers’ evaluation


Retention

Continuous support of customers


Reliability

Trust by customer


Our 3 Supports

Technical support

Provide information and how-to to any inquiry


Informative support

Participate in exhibitions and conventions


Study support

Hold seminars by chefs to show how to use products


PRODUCTS

Ingredients

LUBECKER (Germany)

Couverture chocolate, Marzipan Rohmasse, Nougat

ANTONINO AFFRONTI (Sicily)

Sicilian almond, Pistachio, Hazelnuts

TARIS (Turkey)

Dried Fig

AGRIMONTANA (Italy)

Candied fruits, Candied chestnuts, etc

Machines

REGO HERLITZIUS (Germany)

Mixer for confectionery, Bread slicer

GUYON INTERNATIONAL (France)

Oven for confectionery

VAIHINGER (Germany)

SANOMAT cream whipping machine

WINTERHALTER (Germany)

Baumkuchen oven

WINTER HALTER (Germany)

Dish washer

GRAM COMMERCIAL (Denmark)

High humidity refrigerator & refrigerator

COMPANY PROFILE

Company Name Roots Trading Co., Ltd
Representative Yoshiharu Shirane, President
Office 4-13-8 Shinden, Ichikawa, Chiba 272-0035 Japan
Phone +81-47-379-1505
Fax +81-47-379-1506
URL www.e-roots.co.jp
Established May 13, 1978
Sales Agents 30 agents in Japan
Clients Juchheim Co.,Ltd, Royce Confect, Morinaga Milk Industry, Meiji Milk Industry, Marubishi, Cake House Tsumagari, Iwase-Esta, and more
Business Lineup Import machines and ingredients from Europe as Sole Agent
Capital Fund JPY 35,550,000
Bank Mitsubishi Tokyo UFJ Bank, Chiba Bank, Mizuho Bank
Business Policy To produce needs, we share treasured information and "heart" with customers to provide better dietary life

HISTORY

1978 Established
1979 Started business with Lubecker, Winterhalter
Participated in Mobac Show
1980 Started business with Schlee,
Participated in HOTERES Japan
1989 Started business with Rego Herlitzius
1996 Started business with Vaihinger, Gram
1997 Started business with Guyon, Antonino Affronti
1998 Started business with Agrimontana
2000 Started business with Taris
2001 Started business with Phillibert Savour
2012 Started to import Lubecker's Couverture chocolate